Game Nation Signs New Machine Deal With Crown Direct

Game Nation and Crown Direct have further strengthened their strategic partnership for the supply of gaming products across the rapidly expanding Game Nation business with a machine order of over £1m.

The deal sees Crown Direct delivering machines across the B3 & Cat C product range, that continue to drive rapid income growth for the UK’s fastest growing AGC business. The tactical benefits of the relationship, ensures Game Nation have the right products across all of their venues, delivering an independent machine mix that matches customers’ expectations.

Stuart Green, CCO for Game Nation said, “We have worked closely with Crown Direct for many years in one business or another and greatly respect the team and products they’ve supplied. Working together with Dean Harding, we believe we have a nimble supply agreement, that matches product availability with our demanding growth strategy.”

Dean Harding MD for Crown Direct said “Game Nation’s growth in the sector has been meteoric, keeping up with their hardware demands has been a challenge at times. However, we have enjoyed the challenge and delivered successfully against each machine order. The Game Nation ethos is clear and precise, they know what they want and they expect equally high standards from their supply partners, Its been our privilege to work with Stuart and team, delivering over 200 machines to their impressive machine deployment plan.”